How do you make money? How do you not let money use you? Well, let’s take the first question? How do you make money? Here are some easy ways:
- Start a business
- Inherit money
- Lottery / Gamble
As odd as it sounds, all above are viable ways to make money. Most of the population makes money via a job. We work for others. This is a familiar, respectable and time honored approach to supporting yourself.
The only problem is sometimes you end up jobless, defeated, and angry. Welcome to the rat race! Starting a business sounds nice. Become the boss with all the neat stuff like suits, executive offices, and lavish lifestyle.
This sounds great as long as you are successful, and you assume ALL the risk. We touched on this before. Mentally you need to prepare to go through the fire of being an entrepreneur if you have never done this before.
Inheritance is great. You just need someone rich to die and leave it to us. This is not likely and nonrenewable.
The money is always running out if you don’t make more. The lottery is simply NOT going to happen. Gambling is just plain stupid.
Casinos don’t build 75 million dollar fountains with the money they lost to patrons. The constants in making money are preparation, preservation and perspiration.
The preparation is what we’ll call the money trap. Preparation centers around the business construct, the marketing action and the follow-through. Efficiency is of the utmost importance. Preservation means that your business must preserve its value.
Value embedded as hard assets, or financial instruments have long been used for value preservation. Preservation of value is re-investment. Re-investment is business building.
Perspiration is the undeniable cost of owning and running a business. Most of the fantasies about running and owning your own business fade when the self-employed realize that when they don’t work, they don’t eat. This is the hard work that nobody likes to talk about. Successful owners are diligent, disciplined, and focused people. They work weekends, holidays, and virtually every day.
Most business has entry barriers, the minimum cost of investment. With the age of computers has come new businesses like internet marketing, desktop businesses, and other digital businesses. It is critical that entrepreneurs take advantage of automation.
Few business forms don’t involve interaction, high entry barriers (big investments to start), and other difficulties. MOST traditional brick-and-mortar businesses involve the investment of thousands of dollars, often with no business training or mentoring in the field of business. An excellent business is one that fits the following description
- Low or no investment
- Requires little/low time investment
- Requires few/no employees
- Provides a RENEWABLE source of income
- Services are FAVORED over goods, as services are infinitely renewable,
Products reach a sales maturity level and decline
Below are some examples of desktop businesses you can use at home to make money:
Internet Information Marketing
There are a lot of benefits to living and working outside your daily environment. It is very difficult to increase your risk tolerance while you are “trapped” by your current lifestyle.
Often businesspeople “find” themselves when laid off. You may need to step outside your life to go the next level.
Most people can’t envision themselves stepping outside their lifestyles because we are so well conditioned to go to a job. Think about it, you are trained to get up and go “somewhere” on a schedule your entire life. In kindergarten, kids are conditioned to get up and live on a schedule from that point on.
True businesspeople don’t have a rigid schedule. They earn their way by balancing risk with reward, one of which is personal freedom. What is your freedom worth?
Often times we ask what is it that the successful know that we don’t. The answer is nothing. The difference between the businessman and us is that he will accept the risk or tough way to seek out a living and we will not. We implore you to summon your courage. Summon your courage and come on vacation with me for a
You have decided to follow the desires of your heart. You have quit your job and gone home. You need a business you can run cheaply with little or no investment.
On the 15-20th you have over $1100 in bills due. What will you do? You need an efficient vehicle to make money and you need to make money now! You have to step outside your life yet again.
What if you had a vehicle to make money and you gave it everything you had to get it going? What if you handled it with the same professionalism you do your job, with the same preparation and concern? What would that business be worth to you?!!
There are a lot of other ways to step outside your life. You could travel to a foreign country for inspiration. Following are some destinations and what they have been noted for historically:
Egypt – Learning and Education
Paris – Food, Wine, Art
Italy – Food, Wine, Art, Government, Religion
Japan – Business, History
England – History, Learning, and Education
7 Ways To Start Earning Money
An information sale is a powerful, cheap, and effective way of making money. It is the single most powerful tool for internet sales that exists. Entrepreneurs can make THOUSANDS of dollars per day selling information to others. Here are some key factors in this business:
- Product Development Timeframes
- Product Lifecycle
- Website Expenses (Keep them low and bundled)
- Marketing Techniques
- List building
- Test Marketing Techniques
- Product Cloning
- Law of Business diversity
- Cash flow planning
We are going to delve into each of these strategies and how to use them to build a successful Internet marketing business, E-bay business, Google Adsense, On-line Travel Agent, Traffic Reseller, and Search Engine submission service. You may
wonder how all of this can help in all the other areas. The core business principles apply to whatever business you get into. Let’s take a hard look at E-bay:
- E-bay Business Planning Product Development Timeframe: N/A Product Lifecycle: 30-120 days Website Expenses: 2-6% of every purchase Marketing Techniques: Marketing techniques for external websites can be difficult.
Links to your website are not open and obvious. E-bay bans sellers that market external sites without buying a store.
Average purchase: 0.01 – $30.00
- Client List Building: Client list building on E-bay is non-Existent. Customers are not truly associated with the seller, and if you put them on a list without authorization you are spamming your customers. Test Marketing Techniques: The Andale E-bay toolset (http://www.andale.com)
is very nice, and fully functional.
- Product Cloning: It is very easy to find, and clone a successful product on E-bay with the research product. Product cloning is a smart and easy way to make money fast. With the Andale tool, you can find, isolate and copy a product faster than you
Law of Business Diversity: Always combine businesses, so that during periods of financial stress, some businesses will still produce, like stocks in a portfolio. E-bay is a nice business to have because it generates steady income without much time
Cash flow Planning: You MUST plan next month’s revenue today. Your business demands you get a calendar and plant financial seeds for next month further out. E-bay is definitely a business you can make money on while you sleep. All you have to do is create (not buy and resell) 20-40 products and sell them on E-bay.
These need to be products you produce yourself that CANNOT be bought in regular stores. These products should be very cheap to produce, cheap to ship, and listed as cheaply as possible. After your initial sales you need to send out second offers. The second offer will bring additional revenue. Some examples of profitable
Items for sale on E-bay are:
Information Products (Paper)
Special Sauces and Mixes (Mostly water)
Printing/Writing Services (Service)
Autos (Fix broken-down cars)
These are all items you can get as cheaply as possible, add a substantial markup, and then resell. E-bay can be a critical part of your portfolio, but its major limitation is that E-bay products tend to sell cheap and if your goal is to start a full-time business you have to sell 50-120 E-bay items per week to make a living at it. This
is not a pleasant prospect. Your day job may be much easier than this. Now, let’s look again at the list, this time with a little “better” view:
Information Products (Paper)
Special Sauces and Mixes (Mostly water)
Printing/Writing Services (Service)
Autos (Fix broken-down cars)
Bag any E-bay business that involves a supply chain if you want to make money while you sleep. Supply-chain management is tough. When your digital binoculars sell on E-bay on Tuesday, you don’t want them sitting on a dock across the United States. Focus on services you can provide from home on a Saturday with just your
local resources. E-bay global is a book written just on this particular subject. Purchasing abroad, paying duty, and dealing with people in other countries who may shaft you is not pleasant. Stick to what you know and make the system simple. KISS, “Keep It Simple” is a common phrase.
E-bay is a wonderful business that could have you living at the post office, spending hours wrapping and putting packages together or it could be a simple $1000 per month business like mine that takes 2 hours per week. It is your choice. Now let’s recap how to optimize E-bay:
- Create your own products.
- Manage your cash flow through advanced planning.
- Use the Andale tools (http://www.andale.com) to clone successful products and turn them to your advantage
- Focus on products that are in the $20 – $40 range, cheaper products require a lot of time and energy. You want your business to be worth your time.
- E-bay makes money for you 24 hours per day, with little effort if we want to optimize it. In conclusion, E-bay is a very powerful tool if used in an optimized format, and it
can be a strong contender in the business portfolio.
Information Product Marketing Information products are powerful tools. If E-bay is the “CD” of your business
portfolio, then information products are the stocks. They are either hot or they are cold. Information products are powerful tools that simply “create” money.
- You put together a system that sets you up as the expert. From there, you sell kits, tapes,
books, etc about the topic of your business. You do need some good marketing strategy to sell these items though. Here are some critical points about selling information products on-line:
- The average person sees a product 28 times before buying it on-line.
- The basis of any advertising program is repetition. One-shot deals don’t work. This is often why flyers and short-term newspaper ads yield bad results.
- You need to divide the random observers or visitors from qualified and interested buyers. You need to start a mailing list, and send out newsletters. This informs your qualified buyers that you are there and keeps them interested in your program.
- Open the door to your public. Ask them to give input and discuss the product at length with them. Make your sellers feel that you care about them and that your product IS worthwhile.
- Make your newsletters personable, don’t give your subscribers the hard sell, sell softly and talk about yourself and your life with your potential clients.
- Work WITH your clients. You should talk to dissatisfied customers and get their view of your product.
Below is a list of profitable on-line products for information sales:
- Home Businesses
- Medical Products
- Testing Products
- Legal Products
- Cooking/Food Products
- marketing is a business that has very clear objectives and steps when it comes to selling. A basic diagram is available below
The most important point to remember is how to move people from one part of the pyramid to the next and ultimately to the buyer’s area. The mailing list and communication is the method of facilitation for this business.
When potential buyers respond to ads, you HAVE to be there to talk to them. Using services like answering services or “virtual offices” simply disguise who you are. You are selling your business, so talk to your customers and sell your product yourself. Most people
Qualified and Interested Pool of
know it is a small operation. Stop hiding behind your website or advertisement, only large retailers and corporations can do that.
I will list below the most common mistakes information sellers make on the internet:
- Selling information products you are not an expert on
- Refusal to talk to or face customers one-on-one
- Improper website design
- Creating a façade to hide behind with 1-800 numbers, and dead phone lines
- Failure to engage the customer directly and follow-up on leads
You can’t sell information you are not an expert on. It comes across in the information product. Your customers will ask for refunds. Your speech and e-mails will not be convincing. This is a nightmare. Don’t try this!
Refusing to talk to potential customers is a death nail. You are doing this because you are providing a garbage product. A strong product has a good history, low or now returns and you can talk to customers afterwards.
If your product is shoddy or you are unsure, give it away first and test the waters. Poor customer feedback will destroy your reputation. It is better to test the market with any market before selling it.
This is a critical point you simply must understand. Improper website design is also a common mistake. Please note customers do not like to make a lot of clicks on websites. This means your newsletter must gather information in what Google calls the “hot zone” of the screen.
Users should be able to input their e-mail address without additional clicks. Users should be able to input their addresses, purchase and perform any or other critical business activities with a minimum of additional clicks.
Small business owners need to wake up. People will spend 10 minutes on Ford.com figuring this stuff out. They will not do it on simpletesting.com. Let them purchase, sign-up for newsletters and anything almost immediately after visiting your website. You will be more successful, I promise.
Let’s recap these items:
Put your mailing list sign-up in the Goggle “hot zone” of the screen
Put your purchase link in the Google “hot zone” of the screen
Always create a mailing list sign-up Creating a façade to hide behind creates confusion and “space” between yourself and your customers.
For instance, customers respond by calling your 800 number with live operators but you e-mail them from a yahoo address! That’s ridiculous.
Facades need to be complete in order to work, and they seldom inspired trust. Trust is exactly what you are trying to build. You should simply not do this. Talk to your customers one-on-one and watch the sales come in.
Following up on leads and creating a customized response for inquiries is key for sales. Call your people and let them call you. This seems contrary to the big sales mentality.
Trust is the cornerstone for internet sales. Open the door to inquiries and you open the door to sales. It is that simple. Once you build this trust, you’ll be able to send out one e-mail to your list at 7pm, and in the morning when you wake up, you’ll have $1000 in your Paypal account. It is that simple.
Affiliate Programs We will use the term affiliate programs to refer to all affiliate programs other than Google. Some affiliate programs are packaged like those at commission junction.
If you have not heard of cj.com it is the web address of commission junction. Commission junction is an affiliate of “Mecca”. There you can find credit card programs, real estate, loans, etc. These people specialize in selling products online for other companies. Some of the highest paying affiliate lead programs are listed
Foreign Credit Card Companies
Chase Manhattan Bank
These programs pay for leads. Leads are simply web surfers that fill out forms for their website. You post the form on your website, and when forms are completed, you get a check in the mail. Affiliate programs are very hot right now.
Getting users to fill out forms can be very challenging, and of course, there are some nifty tricks you need to know. Often the pay per lead can be quite high, for instance, some programs can pay $32.00 per completed form, and credit card companies can pay $150 per approved credit card application. Getting clients to fill out credit card applications can be extremely lucrative! Here are some commonly used tactics to get clients to fill out
- Offer a free gift (this is the same tactic used in malls)
- Stack your applications for a “nice” gift (this can sometimes net as much as
$500 per person with good credit)
- Use a mailing list of trusted resources to get forms filled out
- Place the forms in community websites where visitors feel comfortable in filling out forms
Create “free stuff” websites where visitors come looking to do a little work get something for free Target market your products by offering free CDs to music lovers, etc
Spread your commissions across websites targeting high and low commission item basing your advertising on customer interest versus your need for
The richest affiliate programs require customers to become leads for major companies. Other programs simply require users to click on a link on the website.
By far the biggest of these programs is Google’s pay-per-click program. Yahoo has also started a similar program, but it is not as mature as Google.
Many, many smaller programs exist claiming they pay more per click than Google but you need
to watch out for several big stumbling blocks. Many marketers think that if they get to the top of a search engine in a category they will get rich. It simply does not work that way.
Often traffic to a website only converts at a rate of 1-3% to Adsense clicks. This trend is true with other pay-per-click programs as well.
Nothing can be more valuable than relevant ads streaming to your affiliate website. Web position is
crucial, but ad relevancy is the second, critical piece.
What good does it do to be the second website on Yahoo, in South Carolina business which gets an average of
6,000 hits per month when, all your Google ads are about banking?
Your links will never get clicked. The same is true with other pay-per-click programs.
Google Affiliate Program Advertising
A Google program fluctuates wildly in its revenue.
It is not a good primary business but an excellent secondary income stream. Google should be piggy-backed on a strong traffic reseller and form-based affiliate business. User clicks are too random to be a reliable income stream.
Google is an excellent “gravy” program because it feeds directly from the traffic your website already generates. Google clicks can be a “by-product” of an already operating business and it costs you nothing to try.
We have all heard rumors of people making $15,000 per day from Google clicks.
Google income is a “random walk”. It moves in a random pattern if graphed on a chart.
This is not good as a primary source of income. Google also pays only if your performance meets certain requirements. This is another limitation that has to be overcome.
But we have engineered a methodology to blend all of the characteristics of Google with the strengths of other programs. Google can supply you with yet another check in the mail for a single business. Google ads require no additional maintenance, so once they are embedded in your website, you need not bother them again.
If you blend Google, Information Marketing, Affiliate Marketing and Traffic reselling into one business. It would look like the diagram below. The coolest part of this theory is that it really is all the same business. We would suggest an income pyramid like the following:
Now let’s recap how all this works together. You can build and test market your information products and sell them immediately on E-bay. This is one new income pathway.
Products that sell well on E-bay could be moved to their own website and again (same product) sold as another information product. As an independent product, it could sell for more than 10 times what it sold for on E-bay. Information products have the ability to bring in amounts as high as $1000 per item.
Information products and E-bay form the base of the pyramid because their income potential could easily replace your job, and sales can be regular and dependable. These two items are not traffic dependent as much as they are “interest” dependent. Their sales will rely on your reputation on E-bay and on other forms of communication.
Affiliate Programs and Traffic
Information Products and E-bay
Affiliate sales and being a traffic reseller can be a very high revenue business but it is dependent on internet traffic which is random. At $100 per completed form, this is dynamite, but the random element of internet traffic makes it a better secondary income stream than a primary one.
You can strategically place your website; you can optimize it for Google and Yahoo, and have moderate success. Your expectations should be linked to your traffic optimization capability and site mapping. You need to also be conscious of the fact that each affiliate program pays differently. Some sales you make this month may not be available for 30-40 days
Finally, you should consider your Google Adsense business. Google revenue can vary wildly. It is an excellent “gravy” business. Now let’s review this pyramid in action and take a look at its results. The data below is actual financial data from an information products marketer.
Marketer X (Month of November)
Information Products: $9900
Commission Junction Revenue: $1700
Google Adsense: $900
This marketer spends about 5-10 hours working his business per week! He is truly making money when he goes to bed at night. The information products are the base of his pyramid. They sell on average at a price of $75-$200 per item. He holds down a regular job like most other people and keeps his job for the insurance purposes of his family.
The same products sold on his websites are sold on E-bay, no difference except E-bay requires a cheaper price. He has a store that links the products to his website, encouraging yet more sales. You can see how all this works together, the business forms a fully optimized cocoon that makes money at each level.
His total income of $13,600 is a hefty haul for setting up his businesses. The coolest thing of course is that he does minimal actions between collecting his checks. He is selling the same products in two different environments. He is selling space on his websites to affiliate programs. He is selling clicks off his website to Google.
He is selling traffic to and from his website through traffic reselling. All of these items are things he already has!
Search Engine Submission Service You can make money by setting up your own search engine submission and page optimization service. You can purchase this code for pennies at script purchasing
areas on scriptlance.com or hotscripts.com. Search engine submission scripts simply take user input and submit them to search engine services. You can also charge BIG fees for page optimization. Some people pay as much as $1000 to have their web pages optimized for search engine submission.
Most fees for search engine submission are small, but page customizations for submission fees are often large. These services are complementary and should be bundled for maximum financial impact. Here are some tips for starting this service:
- Overture.com offers free tools for optimizing pages
- Search engine submissions can offer a lot of repeat business creating a list of
customers and offering incentives that can easily stimulate income
- Some of these scripts are FREE, search for them diligently
This business can net you about $1000 per optimized project and $10-$70 per search engines submission. The profit potential here is extremely high.
Search engine optimization (SEO) can be as simple adding the overture suggestion words to the keyword contents section of a webpage.
Some great websites to visit are listed below to help you with this service:
This business offers a lot of repeat business potential.
Keywords change in their relevance over time. So once you do an optimization for a customer, you can call them up in 3-6 months and ask to “re-optimize” their pages. If pages are doing well in their category and customers are earning well, they will be glad to pay your fee again for your service.
On-line Travel Agent Working as an on-line travel agent can be very profitable and low maintenance. You can purchase travel agent code from hotscripts.com You can visit various websites
to obtain an already set up travel agent system online. Some websites that offer this service are viptravelteam.com and teamcosta.com
An optimal way to utilize this tool is to create a community in a brick-and-mortar environment and direct them to utilize your online travel tool. Travel tools are great if used in a niche environment. Some cool groups to utilize this niche approach could be groups broken down by:
- National Origin
- Athletic Interest
- Social Interest
- Financial Interest
Great commissions have been garnered through sales commissions on travel for many years. The on-line version of this simply takes advantage of traffic, niche optimizations and other sales strata. Please note that developing a customer list gives you sales repeatability, and again the 80/20 principle applies.
It pays to encourage customers to write you back and ask questions. Engage your customers, take to time to look at special requests, and make the sale! Let’s recap.
Look at niches, totally automated solutions, and develop a strong customer list with engaged clients. All of this can be done on-line with minimal effort. Making money while you sleep has never been easier!
Web Hits Traffic Reseller
You can earn sizeable income by selling traffic from your web page to generate traffic to another website. Some websites pay very good money per hit to redirect or use pop-ups to generate hits. Two very good services for this are:
You could easily take advantage of these services and generate extra monthly income from your high volume websites. Reselling your traffic does have a down side, it distracts users from your websites.
You need to be sure to maintain user interest within your own web interests so your sales do not decrease. If you notice, there is another bundling strategy that could be employed using Adsense, web hits resales, and search engine submissions.
All three of these businesses rely very heavily on volume. You can build another profit pyramid utilizing an on-line travel agency as a base. The travel agency, based on a brick-and-mortar concept like a club or association could provide a stable income through group affiliation and use.
The search engine submission and search engine optimization service could form a less reliable income tier that could sizably contribute to the owner’s monthly budget. The top layer again could be the random income base of Google Adsense and web hits resales. This random layer provides income coverage in a revenue spread that fluctuates wildly.
These layers of income can provide steady revenue streams that could easily replace your full-time job. The travel agency takes in chunks in the $100-$300 range, the search engine submission service will probably less frequently give your business portfolio bumps in the $30-$75 range, while the hits resale from a higher volume website and Google Adsense can form an excellent form of additional income for a web-based business.
Google and web hits resale
Search Engine Submission and Optimization
Online Travel Agency
A monthly profile for a successful marketer could look like the following:
Online Travel Agency $4700
Search Engine Service & SEO $3800
Google and Hits Resales $1000 Income for the profile’s monthly total equals $9500.
Marketers need to look at their overall strategies and employ a bundled strategy that takes advantage of those resources the marketer currently has available.
The profile above considers that the marketer has trafficked in abundance. The earlier profile was not focused on traffic but mostly on product concentration, development, and creativity.
The reader must look inside himself/herself and ask what his /her greatest strengths are. The scenarios presented here are just a few possible scenarios.
Bundling and strategies are the core element in taking advantage of any traffic that enters your website. Let’s take a look at some activities that you can make money off of whenever a surfer enters your website. A potential visitor could:
- Buy a product
- Click a link
- Leave the website via another link
- Enter a pop-up on your website to go to a new website
- Download software
- Complete an information form
- Complete and apply for a loan or credit card
Plan a trip or vacation or some other activity Every item listed above is an activity you can be paid for. Every activity can take
place without your direct involvement. Bundling these activities gives users more chances to make money for you.
Close your eyes and think about it. I come to visit your website and I see the screen. There are 15 links on your website. The links on the screen are exit and entry links to other websites. Every item on the screen is connected to make money for your business in some way. This should be your goal.
Your websites should be loaded with financial opportunities in much the same way that a farmer plants seeds in a field.
Please remember the business you are building is asset rich. Every dollar you invest today is potential profit tomorrow.
It is imperative that you extract the maximum value of your business at all times. Your website generates traffic, user clicks, product orders, and builds your contact list 24 hours per day.
It is imperative that the person who uses the internet as a source of income know the true value of internet resources. Search engine position and direct orders are only indicators.
The true businessman knows that success lies in extracting maximum value from all internet resources. For people who started on the internet years ago, it was not possible to be paid for incoming and outgoing traffic.
They remember an internet that was completely unregulated, un-policed, unintelligent, non-dynamic, and almost impotent. Today you can order a hot pizza via the web. The internet has changed, and it has become a gold mine. Marketers need to be smarter and savvier to make money on the web. Everyone has heard of people who make $5.00 per day on Google. Do you want to be one of these people?